1. Introduction

Welcome to PersonalityAI ("the Service"), a personality analysis website owned and operated by ArmoushAI Ltd ("we," "our," or "us"). This Privacy Policy explains how we collect, use, share, and protect your personal information when you use our website and services.

We are committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable UK data protection laws.

2. Data Controller

ArmoushAI Ltd is the data controller responsible for your personal data:

Email: privacy@armoush-ai.com

3. Information We Collect

3.1 Information You Provide to Us

When you use our Service, we may collect the following personal information:

• Account Information: Name, email address, password, and other information provided during registration.
• Profile Information: Age, gender, occupation, and other demographic information you choose to provide.
• Assessment Responses: Your answers to personality assessment questions and tests.
• Communications: Information you provide when contacting us or participating in surveys.

3.2 Information Collected Automatically

When you use our Service, we automatically collect:

• Usage Data: Information about how you interact with our website, including pages visited, features used, and time spent.
• Device Information: IP address, browser type, operating system, device identifiers, and settings.
• Cookies and Similar Technologies: Information collected through cookies and similar tracking technologies as described in our Cookie Policy.

4. Legal Basis for Processing

We process your personal data on the following legal bases:

• Contract: Processing necessary for the performance of our contract with you to provide our personality analysis services.
• Legitimate Interests: Processing necessary for our legitimate interests, provided your interests and fundamental rights do not override those interests.
• Consent: Where you have given consent for specific processing activities.
• Legal Obligation: Processing necessary to comply with our legal obligations.

5. How We Use Your Information

We use your personal information to:

• Provide and improve our personality analysis services
• Create and maintain your account
• Generate personality insights and recommendations
• Respond to your inquiries and provide customer support
• Send service-related communications
• Analyze usage patterns to improve our website and services
• Prevent fraud and enhance security
• Comply with legal obligations

6. Marketing Communications

If you have opted in to receive marketing communications, we may use your personal information to send you updates about our services. You can opt out of these communications at any time by:

• Clicking the "unsubscribe" link in our emails
• Updating your communication preferences in your account settings
• Contacting us directly at privacy@armoush-ai.com

7. Data Sharing and Disclosure

We may share your personal information with:

7.1 Service Providers

Third-party service providers who help us operate, improve, and maintain our Service, such as:

• Cloud hosting providers
• Analytics services
• Customer support tools
• Payment processors

These providers are contractually obligated to protect your data and can only use it for specified purposes.

7.2 Legal Requirements

We may disclose your information when required by law, legal process, or government request, or to protect our rights, privacy, safety, or property, or that of our users or others.

7.3 Business Transfers

If ArmoushAI Ltd is involved in a merger, acquisition, or sale of assets, your personal information may be transferred as part of that transaction.

8. Data Retention

We retain your personal information for as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. The specific retention period depends on the type of information and its purpose.

You can request deletion of your account and associated personal data at any time.

9. Your Data Protection Rights

Under UK data protection laws, you have the following rights:

• Right to Access: Request a copy of your personal information.
• Right to Rectification: Request correction of inaccurate or incomplete information.
• Right to Erasure: Request deletion of your personal information in certain circumstances.
• Right to Restrict Processing: Request restriction of processing in certain circumstances.
• Right to Data Portability: Request transfer of your information in a structured, commonly used, machine-readable format.
• Right to Object: Object to processing based on legitimate interests or for direct marketing.
• Rights Related to Automated Decision Making: Obtain human intervention, express your point of view, and contest decisions based solely on automated processing.

To exercise these rights, please contact us at privacy@armoush-ai.com.

10. Data Security

We implement appropriate technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure.

11. International Data Transfers

Your personal information may be transferred to and processed in countries outside the UK where our service providers are located. When transferring data outside the UK, we ensure appropriate safeguards are in place, such as standard contractual clauses approved by the UK government.

12. Children's Privacy

Our Service is not directed to children under 16, and we do not knowingly collect personal information from children under 16. If you become aware that a child has provided us with personal information without parental consent, please contact us.

13. Cookie Policy

Our website uses cookies and similar tracking technologies to enhance your experience. For detailed information about our use of cookies, please see our [Link to Cookie Policy].

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any significant changes by posting the updated policy on our website with a new "Last Updated" date and, where appropriate, by email.

15. Complaints

If you have concerns about our processing of your personal information, please contact us first. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk).

16. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

ArmoushAI Ltd
Email: privacy@armoush-ai.com